NATALI VILLARUEL

Natali Villarruel grew up on an agave lined street in Mexico which planted the seed for her
love for maguey and later, its spirits. Her family hails from the highlands of Jalisco and
includes a long legacy of tequila aficionados. Now she grows her own agave along with a
plethora of other plants, and dabbles in triathlon, cooking, and art.
She began her hospitality journey at Crucial Detail, the in-house design studio for the
Alinea Group. After giving a presentation about time as an ingredient in cocktails at MoMA
NYC, she found her love for storytelling and set out to join the beverage industry.
Natali’s success as a beer blogger and content creator was the perfect segue into a brand
activation role with Anheuser Busch. From there, she joined the Pernod Ricard team to
help bring their brands to life with activations around the Chicagoland area. During the
pandemic she pivoted to off premise working on the Anheuser Busch “Beyond Beer”
portfolio.
The power of connection and creating memorable experiences led Natali back to her first
true love, craft spirits. She joined the Constellation team in March 2022 as the Chicago
Craft Spirits Key Account Manager and is now sharing her never-ending love of agave
spirits and their stories as the National Tequila Ambassador for Casa Noble and Mi
Campo.